Shaping Green Market Behaviour – A Challenge for Science and the Economy

ORGANIZER: Lodz University of Technology

DATE: 13.10.2021, 9:30-16:00 CEST


FORM: hybrid, also live at the Lodz Univeristy of Technology (tbc)

During the conference “Shaping ecological market behaviour” we will focus on the exchange of experience, as well as the presentation of latest research and good practices. The meeting will be a space for cooperation and dialogue between business representatives, scientists and organizations supporting sustainable development and circular economy.

We will also talk about the strategies of public offices and institutions for implementing the Green New Deal and circular economy.


9:30-10:00 Registration of participants, welcome coffee


Introduction / introductory lecture

10:00 – 10:40 Session 1. Presentation of the strategy of Public Offices and Institutions in the context of the challenges of the European Green Deal

10.40 – 11.20 Session 2. Shaping and promoting pro-environmental market behaviours in the light of the research results of the scientists from the Faculty of Management and Production Engineering

11.20 – 11.30 Coffee break (10 min.)

11.30 – 13.00 Session 3. Good practices and challenges in the area of sustainable development on the B2B market – presentations by business representatives + discussion

13.00 – 13.10 Coffee break (10 min.)

13.10 – 14.40 Session 4. Good practices and challenges in the area of sustainable development on the B2C market – presentations by business representatives + discussion

14.40 – 15.10 Lunch

15.10 – 16.10 Session 5 Presentation of the offer of business environment organisations in the context of implementing pro-environmental solutions + discussion

16.10 – 16.30 Networking and closing of the seminar

Simultaneously poster sessions will be held, possibility of companies and young scientists presentation.




Joanna Kopania, PhD, Alicja Musiał-Paczkowska, MSc, Marek Sekieta, PhD, Jacek Gralewski, PhD, Anna Kozieł K84, MSc, Paweł Haręża K84, MSc, Aida Stępniak, MSc, Dagna Siuda  K 81, PhD, Grzegorz Szymański, PhD, Jan Królikowski K84, PhD, Jacek Komorowski, MSc, Michał Bolimowski, MSc, Dariusz Hryniewiecki, MSc.



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