Date:  6th October, 2022,10.00 – 12.00 CET 

Organizer: Institute for Research in Circular Economy


The impact of climate change on living conditions, both now and especially in the anticipatory models, calls for the general public to raise awareness of sustainability objectives and, in particular, to adopt the circular behavioural model, both socially and educationally, as well as economically and productively.

The behavioural model based on the traditional linear economy consumes resources in the environment and discharges waste and emissions into the environment. The repercussions of this behaviour determine the accentuation of climate change by disrupting ecosystem functions and drying up irreversible and essential ecological resources.

The circular behavioural model, which proposes a closed-loop economic growth, can save these resources and simultaneously the environment by resorting to specific methods and tools such as: reuse, repair, recycling and the design of products that can be reused without negatively affecting the environment. Thus, in order to prevent the harmful effects on the environment that are generated by the linear economic model and to support current and future life (sustainable life capacity between generations), it is opportune and even necessary to adopt a public policy based on switching to the circular economic model, a model that can generate a change. Consequently, not only producers but also consumers and public authorities must develop public policies based on the circular economy principle, proposing this principle as a behavioural pillar in the new “way of life.”

The urban environment is becoming more and more the main experimental ground for the application of public policies intended to bring this reorientation from the linear to the circular model, because it currently stores most of the resources and, at the same time, the consumers, whether they are people or productive entities.
The adoption of the circular model generates short-term urban discomfort and consequently tends not to occupy the first positions on the agenda of political factors. Although declaratively assumed for reasons of electoral attractiveness, the objectives of sustainable development and the revolutionising of economic and civic behaviour are mostly futuristic political projects, without the commitment of fulfilling some immediate objectives. We consider it essential to approach this change of mentality through bottom-up community engagement processes.

The transformation of the neighbourhood community into a dynamic and determined vehicle, educated and efficient in assuming the role of decision-maker in the process of urban behavioural transformation, is an objective that this debate proposes.
Creating an electoral mass that has the appetite and even militates for sustainable public policies creates an electoral platform that can become attractive to candidates and can build a win-win agenda for a mandate with an accentuated green component.
How do we develop citizen cores aware of this necessity?
This is the subject that we propose to the attention of both decision-makers and opinion-makers from the media and civil society in the urban environment.

1. Urban life between liniar and circular cities
2. Build community trust in sustainable future thinking
3. Green public policies based on ground level community demand


No posts found.
Scroll to Top
(c) 2023 Circular Week 2020   |   wykonanie: BRND Group